10 markets. 90 days. One account structure.
A pet food brand wanted to expand from 2 to 10 European markets without rebuilding its ad account for every country. Here is the setup we built.
The challenge
The brand had strong product-market fit in Belgium and the Netherlands, but no scalable way to expand. Every earlier market attempt meant a new ad account, new creative from scratch and weeks of setup.
They needed a structure that could take on new markets in days, not months.
What we did
- One central account
A Meta account structure with Campaign Budget Optimisation and country-level ad sets: one campaign moves budget between all markets automatically.
- A localisation layer
One creative template system where copy, currency and compliance text change per market, without redesigning the ads.
- Benchmarks before launch
CPM benchmarks for each target market, so every country had realistic performance expectations from day one.
- Catalogue campaigns
Advantage+ Shopping campaigns with country-specific exclusions to respect each market’s stock and pricing.
- Weekly country reviews
A weekly performance review by country, so budget could move to the best-performing markets in real time.
What changed.
Average time from brief to live campaigns for each new country, including localisation and compliance.
The old approach needed a separate account per market. The new structure runs all of them from one place.
Automated budget allocation beat manual budgeting by 34% on ROAS over the first 8 weeks.
The same core creative worked in 8 of the 10 markets, with only a localisation layer on top.
Your campaigns deserve the same treatment.
Tell us where you want to grow. We will look at your setup and show you where the opportunities are.